Campbelltown Catholic Club approached us to develop the brand for their new dining offering. Their vision for a unique Asian Fusion restaurant was brought to life through naming workshops, marketing, branding, logo design and the design of a wide range of digital and printed collateral.
Our team of strategists and designers worked closely with the Campbelltown Catholic Club marketing team to create a name which captured their unique plan for the restaurant. Our team undertook research and workshopped countless ideas to reach a name that was as unique as the restaurant itself. We then set out to develop a strong brand identity that embodied the innovative and premium vision for the restaurant.
Following naming, we created the branding for Kyūbi Modern Asian Dining including business cards, invitations, staff uniforms, menus, glassware, coasters, location signage, a billboard, a bus wrap, flyers, a fully responsive website with online booking system, retargeting ads and videos. Together with the marketing team at Campbelltown Catholic Club, our strategists also developed a pre-launch and post-launch marketing plan including both digital and traditional channels.