We were approached by Rydges Campbelltown to bring to life their vision for a new dining experience, Otis Bar & Grill. They brought us on board to create the branding and collateral for the new restaurant.
The project involved the creation of the brand identity for the restaurant as well as Otis Brewing Co, their on-site brewery. For the brewery, we created a range of characters for the various custom beers served on tap at the bar. The rollout of the identity covered a wide range of collateral including digital and print channels.
The outcomes of the project included logos, menus, digital screens throughout the restaurant and hotel, character design for the custom beers as well as rollout of these to banners and beer taps, a custom and fully-responsive website, social media posts and much more.