Stainless Central are stainless steel specialists. With thousands of products in stock, as well as in-house CAD Engineering for special orders, Stainless Central certainly live up to their name. Stainless Central operates both on and offline, with a shopfront based in Castle Hill.
Stainless Central approached us to assist them in a number of areas including branding, website design and development, social media management and ongoing marketing. We created the brand for Stainless Central, starting with logo, and developing into a complete design system which could be applied to their website, social media, flyers, warehouse and store, as well as retargeting ads.
Stainless Central required us to design and develop a complex e-commerce store for the sale of thousands of products. The website needed to communicate with several contrasting audiences including the knowledgeable tradesperson, as well as the everyday DIY-er. We created a system which allowed the user to browse the site using several different entry points, tailoring the experience to every user.