The Green(house) Splash in a Pink Wave: 2023 Pink Test

Content on The green(house) splash in a pink wave: 2023 Pink Test

We were excited and honoured to have the opportunity to work on this year's NRMA Insurance Pink Test. The Pink Test is an initiative of the McGrath Foundation, along with their partners, Cricket Australia and the SCG, and helps to fund McGrath Breast Care Nurses across Australia. This year's Pink Test raised more than $5m, which will provide support for over 3,600 families experiencing breast cancer this year. 

We were brought on board to execute the design of digital and print assets for the test, with touchpoints ranging from stadium signage through to donation POS, social media artwork, invitations, eDMs, posters, digital ads and much more. 

The Pink Test is as iconic as it is impactful, and we enjoyed playing a small part in bringing it to life.