Bunnings voted as Australia's No.1 Brand

Bunnings has once again been named Australia’s most trusted brand, proving that consistency and clarity are key to building lasting customer relationships. Trust isn’t just about products or services but also about the experience a brand creates at every touchpoint.

For Bunnings, this means delivering a seamless and recognisable brand experience everywhere: from its iconic green-and-red branding and easy-to-navigate stores, to its friendly, knowledgeable staff and clear, value-driven messaging in ads and online. Even their snags and weekend workshops play a role. They make customers feel part of the Bunnings community. Each interaction reinforces the same promise: quality, value, and helpfulness.

Mercedes-Benz' clever newspaper ad

Mercedes-Benz proves that even in a digital world, print can create unforgettable brand experiences. Their ‘Dream Days’ campaign featured a newspaper ad with a real steering wheel cutout, letting readers literally “hold their dream in their hands.” This clever, tactile approach turns a traditional medium into an interactive, memorable experience, showing that great design and storytelling can make any format feel fresh and engaging.

For designers and brands, it’s a reminder that print isn’t dead. With the right creativity, even classic formats can make a bold, lasting impression.

AI outputs needing the human touch?

The generative AI boom promised to replace creative jobs, but for many freelancers, it’s actually created new opportunities. Graphic designer Lisa Carstens, for example, now spends much of her time fixing AI-generated logos that are riddled with messy lines, nonsensical text, or pixelation issues. Similarly, writers, illustrators, and developers are being hired to patch up AI content, from articles and book covers to buggy websites and apps.

The surge in these “AI repair” gigs highlights a key lesson for brands and designers: AI can produce content quickly, but it can’t match human judgment, nuance, or creativity. With rising concerns about AI taking over jobs, this trend raises an ironic question: have we come full circle, with humans now more essential than ever in shaping AI outputs into something meaningful?