Sunny days ahead for Sunny Days Vodka: Spooktober Recap

NEW WORK: A scorching campaign for Sunny Days Vodka
SIZZLING UP A NEW IDENTITY: Deliveroo's brand refresh
DON'T BE SHY AND SMILE: Colgate's #FreeYourSmile campaign
MEET THE TEAM: Say hi to Drew (and Evie)
NEW AND NOTEWORTHY: Graphic design from the Middle Ages, passive vs active marketing, and the Coca Cola logo reimagined

Highlights from October

This bewitching month has been a cauldron of activity in the realm of websites, with a number of discovery sessions, design incantations, and spellbinding builds taking place. We also kicked off an exciting marketing campaign for Sunny Days Vodka and Bottle-O Bros that saw scorching results. Check out more on that below!

SOMETHING WE MADE

Sunny days ahead for Sunny Days Vodka

We recently welcomed on board new clients, Bottle-O Bros and Sunny Days Vodka, and were excited to kick things off with a marketing campaign to help them launch their new product range. Check out some stats from the campaign.

Reach: 338,916

Cost per 1000 impressions (CPM): $8.21 compared to the $11 bench mark (that's 25% better than the average, and the most important indicator for a successful campaign!)

Click Through Rate (CTR): 4.3% compared to 0.9% average CTR (478% better than the average).

Cost per Click (CPC): $0.19 compared to the $2.10 benchmark (1,105% better than the average).

Cost Per Result (Link Click): $0.43 for the entire campaign (488% better than the average).

Keen to secure results like these for your business too? Get in touch below!

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SOMETHING WE SAW

Deliveroo's new brand identity

Deliveroo has unveiled a fresh brand identity aimed at expanding its global reach. Launched this month, the new identity, the first to be developed by Deliveroo since 2016, has been created exclusively in-house by its own creative agency, Deliveroo Creative, who drew on eight months of customer research as well as expertise from all of the brand's product, HR, comms, marketing, and engineering teams.

The rebrand includes a new logo and a vibrant colour palette, emphasising the company's commitment to connecting people with a wider variety of cuisines and cultures. The updated look reflects Deliveroo's evolution from a food delivery service to a global food platform, emphasising the idea of discovery and choice for users.

We believe that this is a great example of how brands grow and adapt to meet the evolving needs of consumers in the competitive food delivery industry.

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SOMETHING WE SAW

Free Your Smile with Colgate

Too embarrassed to show your teeth when you smile? Don't be! Colgate recently launched the #FreeYourSmile campaign, modifying their signature smile logo by adding teeth to it in various forms, addressing the issue of "smile shame" in Australia and parts of Asia.

A Smile Study in the Asia-Pacific region revealed that 94% of respondents wished to smile more freely but refrained due to teeth embarrassment. Colgate, promoting the health benefits of smiling, introduced a Smile Generator AI tool for personalised Colgate smile logo stickers.

We thought this was a unique and memorable campaign because it allowed individuals to use their smiles as stickers, fostering a sense of community and belonging. This innovative approach created a shared experience that resonated with participants, inspiring us with unique marketing initiatives.

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SOMETHING NEW

Meet the team: Drew (and Evie)

Introducing Drew, the newest addition to Greenhouse Creative's team! Drew is an incredibly talented and skilled developer who brings a ton of expertise to the table. We can't wait to see the amazing contributions he'll make with his unique set of skills and innovative thinking.

How do you spend your 9-5?

You'll find me developing new sites and features for our clients, while occasionally handling support tickets here and there. When not actively developing, I'm either looking up some new technology, making some custom Silverstripe modules, or making another cup of tea.

How do you spend your 5-9?

I usually spend my time playing games online with friends, walking my dog, daydreaming, writing horror/fantasy short stories, and generally being a huge geek by raiding in WoW Classic multiple nights a week. I'm often listening to dark ambient music during most of those activities, I'm a fan of spooky vibes!

SOMETHING WE SPOTTED

New & Noteworthy

Curious about some of the world's first graphic designers? This exhibition explores the role of page design, text, and ornament in the organisation of books through graphic design from the Middle Ages.

Sunny days ahead for Sunny Days Vodka: Spooktober Recap

Highlights from October

SOMETHING WE MADE