The team at Campbelltown Catholic Club and Aquafit enlisted our help to create a new brand befitting their industry-leading fitness centre ahead of their 10th anniversary. We helped to redefine the brand positioning and create and rollout the new identity.
Feature Image on Aquafit
Content on Aquafit
Research & strategy is the foundation, and often most important step, in any branding project. Beginning with a thorough briefing workshop, our team, along with the Campbelltown Catholic Club and Aquafit teams, worked closely to develop a strong blueprint for the project. Equipped with a strong brief and understanding of the vision, our design team developed moodboards, followed by design concepts and final outcomes for the brand.
The collateral for the project included:
- staff uniforms
- merchandise such as drink bottles
- stationery
- flyers and timetables
- a bus wrap
- vehicle liveries
- centre signage and wall art
- website
- social media assets
Content on Aquafit
Split Image Panel on Aquafit
Content on Aquafit
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