Stainless Central is a stainless steel specialty store stocking thousands of products, as well as in-house CAD engineering. They approached us with a unique vision for a one-of-a-kind, customer-experience-focused website, a brand befitting their ambition, and a marketing strategy to set them on the path to success.
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Stainless Central approached us to assist them in a number of areas including branding, website design and development, social media management and ongoing marketing. When it came to the website, they required a complex e-commerce store for the sale of thousands of products. It also needed to communicate with several contrasting audiences including the knowledgeable tradesperson, as well as the everyday DIY-er. To tackle this challenge, we created a system which allowed the user to browse the site using several different entry points, tailoring the experience to every user. We also developed a custom fastener builder tool, allowing users to custom design their own fasteners thanks to Stainless Central's CAD engineering offering. Collateral for the project included:
- a billboard
- brochures and flyers
- social media artwork
- retargeting ads
- a returns form
- signage
- spec sheets
Content on Stainless Central
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